Personal Involvement: Extended the BarIII brand to demonstrate a minimal, millennial, and urban inspired sub-brand, sold only at Macy’s. I did this by keeping things simple and using the “less-is-more” frame of mind. BarIII should appear fun-loving, light, and youthful.
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Project Skills/Production Notes: Branding + Packaging + Spot Gloss + Minimal + Millennial Target Markets.
