Personal Involvement (Mcgarrybowen): Conceptualized and created the “So You Can” Campaign with several team members. Collaborated with the copywriting team to create various campaigns J.P. Morgan and Chase. Afterward, I was responsible for putting together the brand guidelines book in order to test out various situations for the campaign and design to live within. The 200+ page brand identity guideline book allowed for complete brand integrity for many years to come and included print, media, in-store, and on-site design tactics.
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Project Skills/Production Notes: Conceptualization, Campaigning, Collaborative Teamwork, Branding + Packaging Brand Identity Guidelines + Photo Licensing + Copywriting + Print Assets + Digital Assets + In-Store Assets + On-Site Assets + 2-Company Merge + Internal Company Material.
